Monday, April 30, 2007

 

United Way of Summit County Opens a Blog

Just found this on a Technorati search. So far they have one post -- standard recitation of the organization's mission. No indication what they aim to do with the blog.

Time will tell, but blogging as part of an organization's overall communications strategy is more difficult than it looks. Anyone who has tried it will affirm that the care and feeding of a blog is a significant investment in time. Yesterday Village Green yesterday discussed running across the Akron Public Schools blog. Mostly APS used the Blogger platform as a turnkey community bulletin board, which is a clever use of a freely available tool. Even so, they haven't posted a new open thread since the beginning of March. And if you aim at posting content and moderating comments, look out.

So, time will tell. But UW is an important element in the civic life of the city, so it will be interesting to see what they have to say.

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